The Ultimate Guide to Assisting Makeup Artists and Hairstylists in Beauty, Fashion & Print

This comprehensive guide, will instruct you on how to finally land the coveted assisting gig you have always wanted.  Assisting Rules! is written by Celebrity Makeup Artist, Educator and former Assistant, DeShawn Hatcher. Through her years as a working artist and mentor, she takes what she has learned and shared with her assistants and shares it with you.

 "I really do love my assistants.   I have always been willing to share my secrets with them, answer all their questions, even be an ear when they just want to vent about the business. I truly believe, it is my duty to help them become amazing assistants, and then amazing keys.

Now, I share my guidance with you.  I am here to help you understand the whole truth and  the process it takes to become an assistant. I will guide you to land the job, and get re-hired, as an amazing assistant.  

Assisting, is the job that everyone wants, but so few know how to effectively go about landing. Assisting is the job that could open up your whole world as an artist, and I don't want any of you to blow your opportunities. 

 So, come along with me, on this new journey.  Become the sought after assistant I know you can be. Assisting changed my life, it can change yours!"

 DeShawn Hatcher


  • Strategic researching 
  • Marketing with a purpose 
  • Agency Know-How
  • How to get on the assistant's list 
  • What to do if you're a newbie
  • Key Personalities-how to handle them 
  • The rules of set etiquette 
  • Action plans and forms 
  • And so much more
  • Over 150 pages on assisting!



I was new to the industry back in 2012, when I took a workshop that DeShawn was teaching. You know how you meet someone new and you're instantly comfortable with them like you were quite possibly friends in another lifetime? Yeah, that was us. In that workshop I learned soooooo much from DeShawn. She saw something in me that I didn't know I had and made sure she challenged it out of me!

Pivotal to my learning was her teaching about assisting. True enough, as I've found out over the years since then, being a great artist is all about your ability to support. The glitz and the glam, the titles, the prestige, the honor, all of that will come; but you gotta crawl before you walk! More often than not, that means crawling your behind on set to assist someone that's in the place you want to be! She emphatically said "you may not ever touch a face that day, you may be the one that has to go buy donuts and coffee that day!" That resonated so loudly. If you can't handle the simple tasks, why on earth would you be given the challenging ones?

Every step I've taken since that day, I've kept DeShawn's invaluable teachings in the forefront of my mind. I guarantee I wouldn't have grown as fast as I have, professionally, these past several years if not for her! Thank you DeShawn! Xoxo

Antoine Williams
Sales Coordinator
Urban Decay Cosmetics




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